7. Indoctrinate phobias into the followers about horrible things that will happen to them if they ever leave the cult.
8. Turn the followers into proselytizing machines. Are you sick? Well keep recruiting. Depressed? Well keep recruiting it will cheer you up. Don’t go to college, recruit full time. Teach the followers that recruiting new members is the most important thing they can do in life.
9. Preemptively warn potential recruits that they will be persecuted for joining the one and only “True” church. When friends and family of the new recruit show concern about their loved one joining a cult, Jackpot. Then isolate the new recruit from non-cult members.